Lidewij Edelkoort, often called Li is a Dutch trend forecaster. For more than 30 years Li Edelkoort has been analysing moods, fashions and feelings and translating them into trends. When she speaks, the industry listens: major brands count on her to successfully target consumers.Specialized in trend forecasting and the creation of a collection of seasonal trend books and audiovisuals for the textile and fashion industries as well as the interior, retail, design and well being markets.
Travelling, shopping and searching the world over, she is constantly gathering information and emotions, studying the fabric of society, picking up materials, words, figures and flowers like a global beachcomber
Twice a year, Li Edelkoort also creates a 20-minutes audiovisual presentation that sets out in a clear and inspiring manner the trends that correspond to her general Trend Book( printed in a limited edition of 250 books). This presentation is shown to Trend Union’s clients, with viewings in Paris, London, Stockholm, New York, Tokyo, Seoul and Amsterdam and expresses the trends in images, words, fabrics and materials that are sourced from all over the world and carefully assembled by the Trend Union team.
The British design magazine i-D listed her among the world’s 40 most important designers and Time magazine named her one of the 25 most influential fashion experts of our day.
Studio Edelkoort’s philosophy can best be described by four key words, which are leitmotifs:
- holistic, understanding the singular thanks to knowledge of the global;
- audacity, choosing for preferences;
- exclusive, made-to-measure, that which is unique and confidentiality;
- prospective, providing a modern and avant-garde approach.
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